Who We Are
Pioneering Agricultural Innovation in Sudan
Mahgoub Sons Group, A Diversified Conglomerate With a Focus on the Agribusiness Space.
What We Do
MSG has evolved from an agricultural company to a diversified conglomerate operating 17 companies across 7 sectors, establishing a significant presence both locally and internationally.
The group’s commitment to agricultural development, food security and value addition, has positioned it as a leading force in Sudan’s economy and a preferred partner for regional business.
With investments focused on agribusiness, a specialised focus on commercial cash crops, the group has since expanded its value addition strategy, from manufacturing and food to mining and steel.
Our Strategy
Continuously investing in our value chain, upholding sustainable practice and partnering with key strategic stakeholders.
Our Purpose
To be a globally connected, regionally rooted force for sustainable growth — championing agribusiness and food security, advancing industrial innovation, and strengthening communities through purposeful development.
Our Values (CAPSIS)
Collaboration
Only through collaboration, inclusion and respect can we maximise benefit for all stakeholders.
Accountability
Taking responsibility and always having MSG’s and the community’s best interest at heart when faced with decisions. Accountability earns trust.
Passion
Agriculture remains the core driver and purpose in everything we do. Passion breeds purpose and purpose is the foundation of excellence and results.
Social responsibility
We are committed to sustaining and empowering our local communities and environment because we believe they are our primary stakeholder.
Integrity
Our high business ethic is what we are known for and what has allowed us to achieve this level of success and respect. We will uphold our integrity and promote fair competition and practice.
Sustainability
We are committed to sustaining and empowering our local communities and environment because we believe they are our primary stakeholders.