
MSG Media
Your Window To Sudan
MSG Media Ventures Onto The Screen, Bringing Sudan to the World!
As the most recent division in the group, MSG Media is a venture into the media world with an ambitious vision to propel and support economic development through knowledge dissemination, cultural exchanges and open elevated discussions of socio-economic issues. The division currently owns and operates the top two media channels in the country each with subsidiary radio stations.

1 & 2
National Ranking
5.5m+
Social Followers
3bn+
Total Digital Views
2
TV Channels
2
Radio Stations

Purpose
We aspire to be the leading voice in Sudanese media, fostering national unity, cultural preservation and socio-economic progress through:
- Excellence and professionalism in broadcasting and content creation
- Promotion of Sudanese culture and values
- Promotion of economic development
- Development of local talent and creativity
- Commitment to truthful and balanced reporting
Our vision encompasses becoming a regional media powerhouse while remaining deeply rooted in Sudanese heritage and values, serving as a bridge between tradition and modernity in the digital age.
Strategy
To be Sudan’s premier media network, delivering compelling and culturally enriching content that informs, entertains and connects diverse communities across the nation through innovative television, radio and digital programming.
Our Companies
Blue Nile TV
Established in 2002, MSG acquired a majority stake in 2015 as its first venture into the media world. The channel specialises on cultural and social aspects with a variety of entertainment programs that appeal to different audiences.
