MSG Food Launches New Affordable Halva Brand: Ashragat

Ashragat Tahnia Bridges Supply Gap

Post-war, with an increasing pressure on Delta Sweets, a subsidiary of MSG Food, to cover the Halva market gap left by damaged facilities across conflict zones in the country, MSG Food contracted production in Egypt and launched a second more affordable brand “Ashragat”. Since then the brand has been growing significantly across North Sudan with an increasing market share.