Established in 2015, Sudania 24 Media Group seeks to establish itself as an All-encompassing media organization providing quality broadcast services including digital and mobile as well as comprehensive media training services ranging from technology to production and programming.
Starting with Sudania 24 TV channel which was launched in 2016, the Sudania 24 Media Group officially delved into the media industry with an unwavering commitment to provide world class service to the Sudanese people.
S24 TV channel is a leading broadcaster of news, sports, current affairs and entertainment in Sudan. Since its launch, it has captured the hearts of viewers instantly through contemporary programing, high quality images, broad content and deep analysis.
The channel’s mission is to become the number one TV channel in the country that provides world class broadcasting services reflecting the economic, cultural and social wealth of Sudan to encourage investment and promote tourism.
S24 TV channel maintains viewers’ interest and fulfills its mission through strategic allocation of airtime. Prioritizing topics that impact peoples’ livelihoods, 30% of the channel’s airtime is allocated to economic affairs with hourly updates on local economic news. The rest of its airtime is distributed between entertainment, sports and news. S24 TV channel stays on top of international trends by live-broadcasting 20% of its content, as well as utilizing social media channels to maximize its interaction with viewers and increase its fan base.
The channel’s philosophy is encapsulated in a succinct slogan “A country televised”. Surpassing other Sudanese TV channels, S24 TV channel has committed from the beginning to bringing the whole of Sudan to its viewers. The channel regularly broadcasts from various cities and towns across the country, showcasing its beautiful diversity and cultural wealth, educating about Sudan and promoting tourism.
To provide value for our viewers, S24 TV channel leans on uncompromising values that guide all activities.
1. Currency– We aim to bring our viewers the most up-to-date content staying at the forefront of local and global affairs.
2. Impartiality – We strive to be impartial in all our subject matter and make every effort, over a period of time, to make sure that no strand of thought is under-represented.
3. Accuracy – We hold ourselves to high standards of accuracy when reporting events by rigorous fact checking and unbiased presentation.
4. Fairness & Transparency – We treat all our stakeholders with fairness, give credit to our external content creators and provide our audiences with all the information they need to decide the suitability of our content to them and their children.
5. Accountability – We are accountable to our audiences and treat their feedback seriously, acknowledging mistakes and taking corrective action.
6. Safeguarding children and young people – We are mindful of the well-being of children, young people and vulnerable individuals/groups that contribute or feature in our content, and take serious measures to protect their physical and emotional welfare and dignity.
7. Relevance to people’s livelihood – We believe that human livelihood is the utmost factor in development and dedicate ample resources to investigate, analyse, educate and provide solutions for such issues.
